top of page
  • Writer's pictureAnchor Point

Introducing the #Apple Vision Pro: #AugmentedReality Redefined for Enterprise Users / #AppleVision

During the highly anticipated WWDC event, Apple took the stage to unveil its long-awaited AR headset, the Apple Vision Pro. Consumers, who have been eagerly awaiting this release for years, are now curious about the price tag that accompanies this cutting-edge device.

Priced at $3,499, the Apple Vision Pro aims to deliver a top-tier augmented reality experience. Interested customers can look forward to its availability for purchase in early 2024.

To provide context, Meta recently announced its Quest 3 with a price point of $499, while the Quest 2 is currently retailing for $299. However, it is worth noting that Meta's high-performance headset initially launched with a price tag of $1,499, though it appears to be available for $999 at select retailers.

Distinguishing itself from Meta's offerings, the Apple Vision Pro stands out by utilizing augmented reality instead of virtual reality technology. Unlike virtual reality, which immerses users in a digital world, augmented reality enhances the real world by overlaying digital elements. This approach enables users to leverage AR technology while remaining aware of their physical surroundings. Additionally, the Apple Vision Pro employs hand tracking as a control method, eliminating the need for separate handheld devices.

Similar to Meta's Quest Pro, Apple positions the Vision Pro as a valuable tool for the workplace. Its VisionOS operates on the same framework as iOS and iPadOS, ensuring compatibility with a wide range of existing applications. Notably, Apple has already confirmed that the headset will work seamlessly with Microsoft Office apps, as well as popular video conferencing services like WebEX and Zoom.

Featuring micro-OLED displays, spatial audio, a 3D-like camera, and an array of other high-end features, the Apple Vision Pro justifies its relatively higher price point. It is evident that Apple has targeted this device towards enterprise users who can fully leverage its capabilities, rather than the general consumer market.

Apple's unveiling of the Apple Vision Pro at WWDC has sparked excitement among consumers. Priced at $3,499, this augmented reality headset offers a unique and immersive AR experience. With its focus on workplace productivity, compatibility with existing applications, and advanced features, the Apple Vision Pro positions itself as a powerful tool for enterprise users seeking to leverage augmented reality technology.


bottom of page